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Why UK Women Less Likely Than Men to Switch to Vaping

November 20, 2018

Why UK Women Less Likely Than Men to Switch to Vaping

Vaping as an alternative to smoking conventional cigarettes has become increasingly popular around the world, particularly in the United States and the United Kingdom. Longtime smokers and those relatively new to the habit have benefited from either switching to vaping completely, or using it to gradually wean themselves off cigarettes. However, men in the United Kingdom seem to have gravitated towards e-cigarettes more than women. Here’s why:

The United States allows the sale of JUUL (which hit the market in 2015), but the UK does not because it is three times more potent than what is permitted. Despite public health lobbying by anti-vapers, there has been a 1.6 percent decline in cigarette smokers from 2016 to 2017 in the US. The UK could see similar numbers if advertising and regulations were a little more liberal.

Some factors contributing to women not picking up vaping as much as men in the UK include: bulky device designs; advertisements directed towards women do not make vaping seem appealing, and strict Tobacco Products Directive regulations. Approximately 8.5 percent of men vape, while women are at just under 3 percent.

One solution to this issue could be to emphasizing heat-not-burn products. Liberalizing rules and regulations could also make a huge difference in getting more women to drop combustible cigarettes and replace them with vaping.

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